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Hashtag your Way to Fame: How Artists are Using the Web to their Advantage


We are witnessing history in the making. Seeing how Coronavirusis the New Black: How a Virus Is Taking Over the Arts, you might already be aware of the changes happening right before our eyes. Art is going global, and with global online presence than ever, artists are changing the way they share their artwork.
The web created an opportunity for many markets, giving them a space to be discovered in faraway places. Nowadays, companies pay for a top spot on popular search engines, learning how to use the web to their advantage. So, how are today's artists taking advantage of this opportunity?
Hop on the Bandwagon
Art creates an open field for expression. It is often shaped and molded by current events, with many artists looking to what's happening in the world for inspiration. They can then put their spin on it, shaping perspectives and giving their own rendition. Some pieces speak so loudly that they have the power to inspire, which is where custom creation sites like OnWavesDesing.com flourish. At no other time in modern history have we been asked to keep distance between those we love, and a unique gift from the heart speaks volumes when physical embraces can’t.
Creating a Unique Place
A well-designed website or profile is key to attracting attention. Each and every artist has a unique style, one that they should try to emit through their page. As guests look on, they should feel welcome and captivated, unable to click off quickly. First impressions are so crucial, as the attention span of humankind is at an all-time low. Profile pages that allow artists to showcase their pieces have exploded, including spaces like Artsy and CafePress. So have personal websites, though these come with the need to drive traffic.
Keywords are Key
Traffic and exposure are essential to every business and maybe even more crucial for up and coming artists. Knowing a thing or two about popular web searches and gathering of keywords can up traffic, bringing art to more people. When artists are trying to get their name out there, a strong batch of keywords attached to their profile or website comes with the opportunity to get much-needed exposure, especially as surfers stay on the hunt for the next big thing.
Social Media
Social media also plays a massive role for artists, opening them up to potential clientele. Getting social also gives them a chance to keep up with certain trends, using them as inspiration in creating new pieces that will be all the buzz. Inspiration is everywhere and easier than ever to come by thanks to the world wide web.
Getting people talking and producing emotions is vital when selling products. Art is often created from emotions, making the selling part easy, with proper exposure. As the world is stopped and online presence increases to record-breaking numbers, artists can get that exposure while doing what they love.
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